27
jun

Media Wise boosts Social Media expertise

Amsterdam, 27 June 2011 – Media Wise, the international PR and communications agency based in Amsterdam, has appointed Susanne Lehr as social media and PR strategist.

Lehr, 26, has worked with companies to develop Social Media approaches as a means to engage and communicate with customers to inform, excite and sell. Her experience includes helping the international fashion company HUGO BOSS to develop its social media channels and the PR agency Edelman in Munich, where she performed a broad range of PR activities. Susanne holds a BA in Anglophone Cultures from the University of Magdeburg, Germany and University of Nottingham, England, and is completing her Master of Science in Persuasive Communication from the University of Amsterdam. Susanne is a native German speaker and is fluent in English. Susanne joined the Media Wise staff in June.

“The social media jungle holds great promise but also risk,” says Emma Robson, Managing Director of Media Wise International. “Susanne is very complementary as she has good ideas about how to use social media as a customer relationship and marketing tool. Media Wise has substantial experience in advising on reputation and crisis management. Both are needed in today’s challenging PR and marketing world.”