A Monster of a question: Is there any ROI for social media measures?13 februari 2012

Having indulged in the world of social media for several years now, it is quite astonishing how I managed to avoid answering the question: “What is the return of investment on social media?” This question was raised at a social media seminar we held recently . It’s a logical question because in this digital age, [...]

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The forgotten dangers of Social Media – are you prepared for your employees’ mistakes?10 november 2011

Embracing the world of social media in research, work as well as in my private life helps me to discover new and challenging tools, interesting topics, great campaigns and gives me helpful insights into today’s international marketing world. Nevertheless it is still quite astonishing to see how online-crazy our world has become. Everybody is always [...]

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How a good social policy can save the Queen and pizza24 november 2010

News just in: The British Queen and her family are now on Facebook. As of last week it’s possible to “like” the British Monarchy on Facebook. But while it’s great for marketing, social media can also bring great risks. The royal family’s ‘wall’ was suddenly bombarded with nasty comments. The Queen is not alone in [...]

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What’s all this Twitter about, then?22 juni 2010

As I write and you read, millions of football fans around the world are digesting, dissecting, rejoicing and commiserating with each other through Twitter. Three new Tweets per Second (TPS) records were set in the first few days of the World Cup Finals. The service has become a lifeline for fans. In fact, almost any [...]

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