Those bourgeois bohemians, and why they’re good for business22 november 2012

Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force.  ”Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if [...]

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What is buried under CSR reporting? An engaging story!30 juli 2012

Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under [...]

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The value of values9 mei 2012

The financial crisis and changing market developments have made many companies aware of their vulnerability, with increased competition and waning consumer confidence posing new threats. In these turbulent times, it is important to stay strong as a business and to re-examine not just your strategy, but also your values. Corporate brands can no longer just [...]

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Elephants and Email: a tale of sustainability22 november 2011

What’s the link between a Dot Com CEO’s gruesome killing of an African elephant and a communications company’s stranded email? Supply chain infection! For the past 12 years Media Wise and The Green Place have used the webhosting services of U.S.-based GoDaddy, one of the biggest providers worldwide. GoDaddy offered good value for money. We [...]

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CSR Practitioners – Are we writing ourselves out of the script?5 september 2011

I have been mulling over this: if we are successful in our jobs of fully integrating CSR into a company ethos, its business practices, and its product development, then surely we CSR practitioners will have made ourselves redundant? Our extinction, then, will become proof of a job well done.  We have made visible progress and [...]

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Electric cars, flogging a long dead horse?26 januari 2011

Then… What most people don’t know about electric vehicles (EV) is that they existed years before the gasoline-powered car came along. The first of these EV’s appeared in the mid 1830’s. In the years 1899 and 1900 the EV outsold all other types of cars (steam, gasoline) in the USA, and by the early 1900′s [...]

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Investments walk when climate change is not on the policy agenda12 augustus 2010

In a recent interview with Reuters, Kevin Parker, the Global Head of the Deutsche Asset Management Division of Deutsche Bank, spurned the US for not being able to come up with a climate change policy.  Deutsche Asset Management Division has a hefty $700 billion in funds, of which $7 billion are allotted for green investments.  [...]

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Green Vacuum Cleaners11 juni 2010

About 18 months ago we needed to buy a new vacuum cleaner. We went to the local shop, Blokker, where we seriously considered a Miele model. For some reason my husband reckons this brand lasts longer. But then my eye fell on a bright green compact model made by Philips. What I liked about this [...]

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Profit or principle? reducing the blur21 mei 2010

SNS Reaal Group’s CFO Mr. Ference Lamp recently announced that the asset management arm of this Dutch financial institution would be pulling out of Greek government bonds, citing the ESG (Environment, Social, Governance) issues as a reason for this decision of choosing principle over profit.   SNS Reaal says it currently has EUR 150 million [...]

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