Know how to ask the right questions in interviews25 maart 2013

Though we often find ourselves the subjects of interviews, sometimes the tables are turned and we find that we’re the ones doing the questioning. What’s the first-time interviewer to do? Though asking questions may seem as natural as chatting with a friend, there’s a true art to interviewing. If you don’t have the time to [...]

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One simple trick to transform your media appearances28 februari 2013

Whether for print, radio, television or the web, there’s no denying that media appearances can be disastrously stressful. In addition to worrying about your appearance, your posture, and your tone of voice, there’s that pesky problem of what in heaven’s name you’re going to talk about. How do so many CEOs and politicians so effortlessly [...]

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Those bourgeois bohemians, and why they’re good for business22 november 2012

Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force.  ”Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if [...]

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What is buried under CSR reporting? An engaging story!30 juli 2012

Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under [...]

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The value of values9 mei 2012

The financial crisis and changing market developments have made many companies aware of their vulnerability, with increased competition and waning consumer confidence posing new threats. In these turbulent times, it is important to stay strong as a business and to re-examine not just your strategy, but also your values. Corporate brands can no longer just [...]

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A lesson on the Power of Metaphor from Inditex founder Armancio Ortega27 maart 2012

Armancio Ortega,  founder and chairman of Spanish fashion group Inditex, understands the power of metaphor. In an article this week in The Economist, the 75-year-old Galician compares fashion with fish. The metaphor is particularly appropriate for a man born and bred in a small fishing village next to the famous Spanish fishing port of La Coruña. [...]

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Politicians who dodge questions: Too much media training or lack of common sense?18 maart 2012

This past weekend I was invited to give my views on the media performance of Dutch Prime Minister Mark Rutte, on Dutch national radio’s Sunday programme Vier Zeven. Did I think Rutte had been media-trained? Did it show? What did I think of his performance? Mark Rutte is a very good communicator, I said, because [...]

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How science is revolutionising marketing5 maart 2012

Visiting the NMSBA neuro marketing conference in Amsterdam recently gave my brain a lot to process. This science of why people buy provides us with numerous ways of literally reading people’s minds. Neuro scientists view surveys and questionnaires as a very limited way of conducting research as participants over think their answers and unconsciously rationalise [...]

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A Monster of a question: Is there any ROI for social media measures?13 februari 2012

Having indulged in the world of social media for several years now, it is quite astonishing how I managed to avoid answering the question: “What is the return of investment on social media?” This question was raised at a social media seminar we held recently . It’s a logical question because in this digital age, [...]

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Merry Christmas and a happy New Year!20 december 2011

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