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On April 18, Media Wise Managing Director Emma Robson moderated an international medical debate in Barcelona in the context of the European Association of Urologists. The debate, which aired new findings and shared new insight into the problem of erectile disfunction, drew an audience of approximately 200 doctors. Had it not been for the eruption of Iceland’s volcano a few days earlier, there would have been around 300 in the audience. Had it not been for this eruption, however, Emma would not have moderated this debate at all! She was filling the chair for a doctor who specialises in sexual disfunction who was unable to reach Barcelona from London.