Media Wise Managing Director and media trainer Emma Robson explained what media training is all about on the leading national Dutch radio station Radio 1, on Sunday. The live interview aired on the popular youth broadcaster BNN’s breakfast programme Vier Zeven, hosted by Luuk Ikink. The news hook for this item was the allegation in the Dutch media this week that Dutch Prime Minister Mark Rutte has received media training, which he had earlier denied. Emma questioned why a politician would deny or be ashamed of receiving advice on creating and telling in their story. Media training is useful in helping individuals to focus and get across what they want to say in a short space of time. It can help them achieve their business, not just their communications goals, more effectively Listen to the interview (in Dutch) here.