The Quote that Broke the Swiss Bank

Did Saudi National Bank President, Ammar Al Khudairy, know what he was doing when he gave a confident, 5-word answer to a question on Bloomberg TV on March 15? I suspect not. His answer to the question of whether the Saudi bank would provide financial assistance to Switzerland’s largest bank, Credit Suisse, turned out to […]

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Marley Spoon launches new ad campaign message after Media Wise training

Marley Spoon is a Berlin-based company that puts together ‘meal boxes’ filled with inspiring ingredients and menus and delivers them fresh to your door. The service targets consumers who want to cook for themselves, but have no time to shop or plan menus. Up until recently, in the Dutch and Belgian markets, where a number […]

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Mouth-watering meals in minutes, with the help of Marley Spoon

Berlin-based Marley Spoon is one of a host of new companies now offering regular delivery of a food box, filled with fresh ingredients, for busy people who lack the time or inspiration to shop for and prepare an appetising meal. The Marley Spoon boxes come packed with healthy, high-quality ingredients, and a clear, step-by-step guide […]

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Those bourgeois bohemians, and why they’re good for business

Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force.  “Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if […]

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