A Monster of a question: Is there any ROI for social media measures?
Posted on 13th februari 2012 in Blog, Front Page Ticker NL, Social Media
Having indulged in the world of social media for several years now, it is quite astonishing how I managed to avoid answering the question: “What is the return of investment on social media?” This question was raised at a social media seminar we held recently . It’s a logical question because in this digital age, […]Continue reading »
The forgotten dangers of Social Media – are you prepared for your employees’ mistakes?
Posted on 10th november 2011 in Blog, Social Media
Embracing the world of social media in research, work as well as in my private life helps me to discover new and challenging tools, interesting topics, great campaigns and gives me helpful insights into today’s international marketing world. Nevertheless it is still quite astonishing to see how online-crazy our world has become. Everybody is always […]Continue reading »
How a good social policy can save the Queen and pizza
Posted on 24th november 2010 in Blog, Social Media
News just in: The British Queen and her family are now on Facebook. As of last week it’s possible to “like” the British Monarchy on Facebook. But while it’s great for marketing, social media can also bring great risks. The royal family’s ‘wall’ was suddenly bombarded with nasty comments. The Queen is not alone in […]Continue reading »
What’s all this Twitter about, then?
Posted on 22nd juni 2010 in Blog, Social Media
As I write and you read, millions of football fans around the world are digesting, dissecting, rejoicing and commiserating with each other through Twitter. Three new Tweets per Second (TPS) records were set in the first few days of the World Cup Finals. The service has become a lifeline for fans. In fact, almost any […]Continue reading »